Our journey began with a simple idea and a passion for excellence. We founded this company in 1965 when the country was striving for everyday needs and wants. We opened a store in a small city of India wherein we manufacture and sold trousers and tees for lower income people to other distributors in other cities of the country. Though, we still continue our business in the city with a family of over 100 distributors and partners. Our roots in a small city in India have allowed us to connect with lower-income individuals, providing them with affordable and stylish clothing options.

In 2010, our family-run business launched a new store in the capital of India to grow our presence and cater to a wider audience, benefiting from the textile and garment manufacturing facilities. Our production included shirts and tees for men and kids with diverse fashion options. Our team of skilled designers ensures that each garment is meticulously crafted to meet the highest standards of quality and style.

Despite facing challenges from policy changes and a dynamic environment, our company overcame setbacks from the COVID-19 pandemic by making significant policy changes, shifting our business model to target direct consumers, and expanding our team to enhance customer service.

Our strategic vision includes pivoting away from the Indian consumer sector towards export-driven activities, with a goal of elevating Indian products to international levels while upholding the values of sustainability. Our target achievement is set for 2035.