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Cotton procurement, GST changes, import exemptions — all moving at once. Here's how it hits the price tag.
TL;DR
The government expanded cotton procurement from 508 centres to 571 across 150 districts. That's real infrastructure meant to stabilize raw material supply for manufacturers like us.
Meanwhile GST rates got rationalized to fix cost distortions in man-made fibres, and a temporary customs exemption on raw cotton imports is running until October 2026 — a direct government response to cost pressure.
Quick Q&A
Because most brands don't control enough of their own supply chain to explain their pricing honestly. We do, so our prices don't randomly jump.
Depends on cotton markets and policy — but because we're vertically integrated, we're not passing through anyone else's margin volatility on top of our own.
Shirting built the way this piece talks about — in-house, Gandhi Nagar.
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