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India Will Spend ₹14 Lakh Crore This Festive Season. Here's the Breakdown.
India Will Spend ₹14 Lakh Crore This Festive Season. Here's the Breakdown.
That's not a typo. That's the actual projected number.
TL;DR
- ₹12-14 lakh crore total festive spend, 2025
- Fashion = 39% of purchase intent, 2nd only to electronics
- 78% of shoppers now want eco-friendly options — majority, not niche
Bank of Baroda's number: ₹2.8-3 lakh crore on clothing and footwear alone. That's bigger than most countries' entire retail sectors, spent in a few weeks.
72% of urban shoppers planned to spend MORE this year. Discounts still win (78% say it's the top trigger) but culturally-rooted campaigns are close behind at 55%. Translation: people want a deal AND a story.
Quick Q&A
Is festive shopping mostly online now?
80% plan to shop online, but over half still shop in-store too. It's hybrid, not either/or.
Does sustainability actually matter here?
Yeah — 78% of festive shoppers now prefer eco-friendly options. That's a majority, not a niche anymore.
Sources
Shirting built the way this piece talks about — in-house, Gandhi Nagar.
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